Working with the Illuminate team has been invaluable. Many funds claim to have deep industry connections, but Illuminate genuinely delivers on that promise. Their extensive network of private and global banking relationships which is paramount to our business - has been instrumental in accelerating Karta's expansion strategy beyond Latin America into Europe and Asia. That kind of operational support is what separates truly strategic investors from the rest.
Freddy Juez, CEO & Founder
Karta addresses a critical gap in the premium credit card market by serving internationally mobile, high-net-worth individuals globally who lack traditional U.S. credit histories. The company operates on a B2B2C distribution model through private banks and wealth managers, who serve as the distribution channel to end customers. Founded by Freddy Juez and Orlando Espinoza, Karta brings together deep expertise in financial services - including former American Express executives - to serve a historically under served but affluent segment facing friction in accessing traditional credit products.
Karta's differentiation lies in its premium product offering and customer experience model. The platform offers both consumer and corporate card products with Visa and Mastercard networks, powered by a WhatsApp-based AI concierge as its primary customer interface. This combination of premium card products and conversational AI creates a modern, streamlined experience tailored to clients who value efficiency and personalized service - positioning Karta at the intersection of traditional payments and wealth management for globally mobile, high-net-worth individuals served through trusted private banking relationships.