Joshua joined Illuminate in July 2021 as an investment analyst based out of our London office. Prior to Illuminate, Joshua spent a couple of years at Notion Capital, a B2B SaaS-focused VC fund, as an analyst on the post-investment team. There he was responsible for running the firm's internal data processes as well as various research projects. Preceding Notion, Joshua was a part of the investment team at Bethnal Green Ventures, an impact focused VC fund based in London. Before joining the world of venture, Joshua had various stints in investment and sales roles, most notably consulting B2C start-ups on their digital advertising strategies at Google. Joshua graduated with a BA in Philosophy from the University of York.